What is the difference between GA4 and Universal Analytics?

Universal Analytics tracks screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.

When it comes to understanding web analytics, it can be difficult to determine which tools to use. There are many different solutions available, and each one has its own advantages and disadvantages. For those who are unfamiliar with web analytics, the two most commonly used tools are Google Analytics 4 (GA4) and Universal Analytics (UA). Both are powerful and reliable solutions, but what are the differences between them? In this blog post, we will explore the differences between GA4 and Universal Analytics to help you determine which one is best for your needs. We will look at how the two solutions differ in terms of tracking, reporting, and customization capabilities. We will also discuss the pros and cons of each solution, so you can make an informed decision about which tool is right for you.

Google Analytics 4 (GA4) vs. Universal Analytics (UA): 6 Key Differences Explained


Why GA4
Google Analytics 4 (GA4) is the latest version of Google Analytics, offering the most comprehensive and advanced features available on the market when it comes to website analytics.
One of the major advantages of GA4 is that it uses machine learning to create more valuable insights for users. By analyzing user behavior, it can identify patterns and trends that can be used to optimize website performance. With its powerful and intuitive visualizations, users can quickly spot trends and make data-driven decisions. Additionally, GA4 provides access to more detailed and accurate reports, enabling users to gain insights into their customers’ interests and preferences.
Moreover, GA4 is designed to be more secure than its predecessors. It uses Google-certified encryption technology
Is GA4 replacing Universal Analytics?

Our next-generation measurement solution, Google Analytics 4, replaces Universal Analytics. Standard Universal Analytics properties will stop processing new hits on July 1, 2023. If you still use Universal Analytics, we advise you to get ready to switch to Google Analytics 4 in the future.

Can I use both GA4 and Universal Analytics?

If your Universal Analytics property is implemented with gtag. js, you can use connected site tags to dual tag your Google Analytics 4 property in one of the following ways: Use the GA4 Setup Assistant and choose the option to “Enable data collection using your existing tags”

Do I have UA or GA4?

Your measurement ID starts with the letters “G-” if you have configured a GA4 property with a web data stream. If you have configured a GA3 property, it will instead use the tracking ID, which starts with the letters “UA-,” rather than the measurement ID. Nov 30, 2022.

Is GA4 better than Universal Analytics?

In most reports, Universal Analytics emphasizes Total Users (represented as Users), whereas GA4 focuses on Active Users (represented as Users as well). Therefore, even though the term “Users” appears to be the same, UA and GA4 calculate this metric differently because UA uses Total Users while GA4 calculates it using Active Users.

Why is Google getting rid of Universal Analytics?

The model on which Universal Analytics is based, according to Google, is no longer valid: “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more readily observable data from cookies. This measurement methodology is quickly becoming obsolete.

Does GA4 use UTM?

UTM tracking, also referred to as custom campaign tracking, is the process of adding UTM parameters to the URL of your website. Both GA3 (Universal Analytics) and GA4 offer UTM tracking.

Why is Google Analytics changing to GA4?

Google first made GA4 available in October 2020, and in the post announcing it, Google listed changing user habits and privacy laws as the two main drivers behind the switch. After July 1, 2023, if you still want to use Google Analytics for data collection, you must switch to GA4.

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