What is the difference between GA4 and Universal Analytics?

Universal Analytics tracks screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.

Google Analytics (GA) is a powerful web analytics tool that helps businesses track, measure, and report on their website performance and visitor data. In recent years, GA has evolved, and the latest version, Google Analytics 4 (GA4), is now available. This new version brings with it a range of new features, capabilities, and reporting options.
At the same time, the classic version of Google Analytics, called Universal Analytics, is still available and many businesses continue to use it to track their website performance. This raises the question: what is the difference between GA4 and Universal Analytics? In this blog post, we explore this question in depth and provide an in-depth comparison of the two platforms so you can make an informed decision about which option is best for your business.

Google Analytics 4 (GA4) vs. Universal Analytics (UA): 6 Key Differences Explained


Why GA4
Google Analytics 4 (GA4) is an impressive new addition to the Google Analytics suite of tools, and it offers a host of features that make it a great choice for businesses of all sizes. GA4 has a robust set of features that make it easy to track, analyze, and optimize the performance of your website and marketing strategies.
One of the big benefits of GA4 is the ability to track and analyze user behavior across multiple devices and platforms. This gives businesses unprecedented insight into user behavior, allowing them to better understand their customers and make more informed decisions.
GA4 also has powerful machine learning capabilities, which allow it to automatically detect and alert you to anomalies in user behavior. This helps businesses stay on top of emerging
Is GA4 replacing Universal Analytics?

Our next-generation measurement solution, Google Analytics 4, replaces Universal Analytics. Standard Universal Analytics properties will stop processing new hits on July 1, 2023. If you still use Universal Analytics, we advise you to get ready to switch to Google Analytics 4 in the future.

Can I use both GA4 and Universal Analytics?

If your Universal Analytics property is implemented with gtag. js, you can use connected site tags to dual tag your Google Analytics 4 property in one of the following ways: Use the GA4 Setup Assistant and choose the option to “Enable data collection using your existing tags”

Do I have UA or GA4?

Your measurement ID starts with the letters “G-” if you have configured a GA4 property with a web data stream. If you have configured a GA3 property, it will instead use the tracking ID, which starts with the letters “UA-,” rather than the measurement ID. Nov 30, 2022.

Is GA4 better than Universal Analytics?

In most reports, Universal Analytics emphasizes Total Users (represented as Users), whereas GA4 focuses on Active Users (represented as Users as well). Therefore, even though the term “Users” appears to be the same, UA and GA4 calculate this metric differently because UA uses Total Users while GA4 calculates it using Active Users.

Why is Google getting rid of Universal Analytics?

The model on which Universal Analytics is based, according to Google, is no longer valid: “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more readily observable data from cookies. This measurement methodology is quickly becoming obsolete.

Leave a Comment