Adding “LGBTQ-friendly” and “Transgender Safe Space” attributes on Google My Business

Google has added new GMB attributes for businesses to support LGBTQ+ customers by designating their locations as “LGBTQ-friendly” and “transgender safe” on their GMB listings.

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1. Log in to your Google My Business account. On your Google My Business dashboard, access the Info tab.

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2. Click on the Attributes section of the listing editor.

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3. Search for attributes such as “Transgender Safe Space” and/or “LGBTQ-friendly,” click on the relevant tag below, and then click “APPLY.”

is google lgbtq friendly

This year alone, Google.org committed $4M in cash and Ad Grants – as well as tools, training, and volunteer opportunities – to LGBTQ+ businesses and organizations affected by the COVID-19 crisis.

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Google.org is committing $2M in cash and $1M in Ad Grants to OutRight Action International to support LGBTQ+ people most affected by the COVID-19 crisis. Google.org will also be supporting two trans-focused organizations with $500K each in Ad Grants to help them raise awareness of their work and increase access to critical resources.

is google lgbtq friendly

Together with the National LGBT Chamber of Commerce (NGLCC) and its affiliate chambers, Grow with Google is providing free tools and training to help LGBTQ+ small businesses adapt and grow.

is google lgbtq friendly

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